Fox's WFLD in Chicago has a man-on-the-street segment in its "Good Day Chicago" program called "Breakfast Buzz," which is sponsored by McDonald's and shot in front of one of the chain's outlets, said Judson Beck, VP-general sales manager, Fox Chicago. The chain's logo is on screen during the segment and viewers are told afterwards that McDonald's was the sponsor, he said.
The rest of the AdAge column can be read that this link here: AdAge: Pay-for-Play Wends Its Way Into TV News. It's worth the look!
I stand behind my rants from last week. While I'm glad there is no product placement per se happening at Fox32, there is Pay-For-Play going on, which is almost as bad. There needs to be a clear separation between news & advertisements. Otherwise it cheapens the news as a whole and makes the viewer look elsewhere for "true" news. For this greedy advertising move meant to fool viewers, Fox32 should be ashamed of themselves.